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<p>Buying what they’re selling: Blake Lively and Ryan Reynolds at the New York premiere of ‘It Ends with Us’ this month</p>
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Blake Lively and Ryan Reynolds aren’t actors – they’re influencers

The married pair have spent the past month not just promoting their two movies – the domestic violence drama ‘It Ends with Us’ and the comic book film ‘Deadpool & Wolverine’ – but also their beverage brands, haircare lines and respective business ventures. It’s proven controversial and often confusing, writes Adam White, and can’t become the future of Hollywood

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